Hailing from the design cradle that is Italy, I bring with me a wealth of experience and a master’s degree in industrial design. With over 15 years in the field, my expertise includes both interior project management and furniture design.

As a project manager, I’ve had the privilege of collaborating with prestigious Italian brands and international architects, developing interior projects not only in Italy but across Europe.

Whit my problem-solving mindset, I try to chase challenges with a practical, creative approach, turning obstacles into stepping stones for success.
Bringing the essence of Italian design project culture to the Balkan area, I’ve embarked on a mission that transcends mere projects: it’s a cultural fusion.

Every challenge faced is an opportunity to infuse the Balkan design landscape with the timeless elegance and innovation synonymous with Italian design. My role as a mediator between these two worlds is not just professional but a testament to my commitment to broadening the horizons of design appreciation.

A project isn’t just a task list, it’s a cross-cultural exploration, a journey where Italian design principles meet Balkan aspirations. My ability to adapt, innovate, and bridge cultural gaps paints me not just as a project manager but as a visionary weaving threads of design excellence across diverse landscapes.


Our inspiration follows the famous Dieter Rams Ten Principles of “Good Design”

Good Design Is Innovative

The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good Design Makes a Product Useful

A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of a product while disregarding anything that could possibly detract from it.

Good Design Is Aesthetic

The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.

Good Design Makes A Product Understandable

It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.

Good Design Is Unobtrusive

Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good Design Is Long-lasting

It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good Design Is Honest

It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Good Design Is Thorough Down to the Last Detail

Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

Good Design Is Environmentally Friendly

Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good Design Is as Little Design as Possible

Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.


Riccardo Carli Founder

Riccardo Carli was born in 1984 in Cittadella, Italy. He got a Master degree in Industrial Design from IUAV, University of Venice in 2012. In addition to his studies, he developed creative and visual skills during a four years experience at Pio & Tito Toso product design studio, where he worked for the most prestigious Italian brands such as Alessi, Artemide, Bosa, Chicco, Colombo Design, Doimo, Fabbian, Foscarini, Guzzini, Metalco, Pedrali and more. Working experience includes collaborations with international architects such as Tadao Ando, Matteo Thun, Tobia Scarpa and Piero Lissoni where he coordinated and developed their interior design projects as project manager. This allowed to experience the manufacturing process at first hand, working together with the excellence of Italian’s craftsmanship. Since 2015 he established his own studio In Belgrade, Serbia where he started collaborating with local firms developing new solutions for their needs.